谢雅萍;于彩云;陈睿君;

• 1:福州大学经济与管理学院

摘要(Abstract)：

现有研究主要从理性视角解读创业决策,较少关注情绪等非理性因素对创业决策的影响。文章引入创业认知中介机制进行实证检验,研究发现:创业消极情绪对创业决策、创业认知都有显著负向影响;适度的创业积极情绪对创业决策和创业认知都有显著正向影响;创业认知在创业情绪和创业决策之间起到部分中介作用。基于理论和实证结果,文章提出创业情绪管理策略,创业者应针对不同程度的创业情绪来选择与之相匹配的创业认知状态以提高决策质量。

关键词(KeyWords)： 创业情绪;创业认知;创业决策

Abstract:

Keywords:

基金项目(Foundation): 教育部人文社会科学规划基金项目“失败学习对团队创业能力的影响机制研究”(16YJA630059);; 福建省科技厅软科学研究项目“风险投资对福建省高新技术企业技术创新绩效的影响机制研究”(2017R0057);; 福建省教育科学“十三五”规划海峡两岸职业教育专项研究重点课题“行动学习视角下的闽台大学生创业能力培养机制研究”(FJJKHX16—004)

作者(Authors): 谢雅萍;于彩云;陈睿君;

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